Small bakeries may not have enough marketing budget, but they can still make their products stand out on the shelves by thinking out of the box. No matter how much scrumptious cupcakes you make, if some other brand’s cupcake boxes intrigue the consumers more, they will probably skip through yours.
So you cannot afford to overlook the potential of your packaging as it is your silent salesperson. Let us find out four of the most creative cupcake packaging ideas that will help you break through the clutter.
Gables are Handy:
The adorable shape of gable boxes attracts the consumers while their handiness increases their liking for them even more. When you have the amazing option to give your Cupcake Boxes the unique shape of gables, then there is no point in sticking to the basic square-shaped boxes that are nothing more than just a placeholder for your exciting cupcakes? You might be thinking that gable boxes might cost a little expensive, but the results it will give you will be far more than your anticipation. It not only provides an attractive presentation to your lively cupcakes but provides ease of handling to the consumers, which they highly appreciate. Now for their designs, you can become as creative as you want to be. How about including some cute floral patterns with vibrant colors and flaunting your logo with metal foil stamping on them? Consumers would love to buy their little delights in such alluring and handy packaging and prefer buying from you whenever they are craving to treat their taste buds with some scrumptious cupcakes.
Display Increases Desire:
Isn’t it unfair that you have the most vibrant and creatively decorated cupcakes, but their packaging does not reveal their charm to the consumers as it is supposed to do? This is surely an injustice to these irresistible little delights, and what you can do for this is to exhibit them in their packaging with transparent windows to increase their desire among the beholders. Now the windows can be carved out in any unique shape of your preference on any kind of boxes you prefer. If you want to have square-shaped windows, it is totally fine, but you can be more creative in it to multiply the attraction of your Custom Printed Cupcake Boxes. The latest die-cutting technology has enabled the packaging manufacturers to cut out even the most precise and detailed shapes on the packaging with extreme fineness. So including innovatively shaped windows on your packaging will serve your display purpose in the most alluring way and amplify the desire among people to relish your irresistible lip-smacking cupcakes as soon as they have a look at them.
Twist tops are Fancy:
Consumers would appreciate your brand even more if they have an interesting experience with your packaging besides relishing the deliciousness of your luscious cupcakes. Customizing your boxes in ingenious ways will do the trick amazingly. How about giving a twisted opening to your boxes while you can be as inventive with the shapes of their interlocking flaps as you can? The flaps can be given different shapes to make an attractive feature when the box is closed, such as a heart, a flower, or a snowy ice flake. It will give a fancy and luxurious look to your boxes and add more value to the packaged cupcakes. Especially the kids would love to have their cupcakes in such playful boxes. Consumers will think highly of your brand and can imagine that the delights presented in such fancy and detailed boxes must be exquisite in taste and as well as quality. Also, they are perfect for sending someone as a gift, which is a plus.
Sliding feels Elegant:
Sliding boxes give a luxurious experience, which is why most of the luxury brands have their products in such elegant boxes. You can also give a high-end impression to your brand and offer an elegant experience to the consumers by providing them cupcakes in beautifully designed sliding boxes. The smooth sliding of the boxes and the steady revelation of the pleasant cupcakes will incite a special kind of excitement in the consumers. A little knob or handle can be customized on the front section of the box to make it easy for the consumers to slide out the box from the sleeve. Adding special inserts in them would be great to keep the cupcakes in place and ensure their protection to the most. It will also add an element of luxury into your packaging, which will give a fancy experience to the consumers. If your budget refrains you from having these customizations in your packaging, then the best option is to have Cupcake Boxes as it will be much more cost-effective than the small purchases. Your cupcake packaging is not just a way of holding your cupcakes, but it communicates to people when placed on the shelves. It is your silent salesperson that convinces the consumers that this is what they want, and this is what is best for them. So stepping out of the basic packaging techniques and giving an out of the box look to it will help you sell your products multiple times more and make your bakery business grow leaps and bounds.