Any blog requires good search engine ranking to get the proper visibly and reach. Although the SEO tactics keep changing with the time and new Google algorithms, still keyword research has always remained a chief element of getting good ranks and high-quality audience.
Finding the right words according to your industry which your audience might type in the search box of search engines is known as keyword research. Most of the new bloggers don’t do keyword research because it is quite complicated.
Some bloggers just add famous keywords once or twice in their content without thinking much about it. Well, this doesn’t help their blog in any way but choosing these common keywords push their content more backwards because of the high competition for that particular keyword.
If you will do proper keyword research for your blogs, then you can surely achieve the desired results. Well, the process is not very difficult, and you will become habitual of it after trying a few times.
We have talked to experienced SEO consultants to find the most convenient method of doing keywords research for any blog. So, let’s have a look at it.
Create a List of Important Business-Related Topics:
The process of finding the right keywords starts even before you choose a topic for your blog. So, first of all, look for the most important topics related to your business field; which the audience will search.
Go for the generic topics because these are searched more as compared to the specific ones. For example, if you own a women clothing brand, then the common topics will be:
Women clothing trends
Essential things to keep in mind while selecting clothing
Top women dress styles
In this case, you should avoid specific topics that talk about a particular cloth type or any specific product of your company. This data will help find the sub-topics for keyword research.
Find all the Possible Keywords of the Selected Topics:
The second step is finding the common phrases which you think your audience will search related to your selected blog topics. You won’t be identifying your final keywords yet. So, it’s just a simple brainstorming session in which you have to think like a buyer.
What you would have typed in the search box if you wanted to know about the women clothing trends. We must have written “clothing for women” “clothing trends for women” “women clothing 2019 trends” “best clothes for women” etc.
So, you need to create a list of these sub-topics or rough keywords for each of your main topics. For now, you don’t have to stick to any limit. Just write as many possible keywords that come to your mind.
Find out Related Terms:
In addition to the main keywords, you also need to find the related keywords for every keyword; which are also known as LSI keywords. Adding these keywords, along with the main ones in your content, helps in expanding your reach. Yes, because your article will appear whenever someone will search even these related keywords.
To find these related terms, you need to perform a search for each of your keywords. In the bottom of search results, you will get an option saying “search related to Xyz”. These are related terms.
It’s not necessary to take every suggestion given by Google, but you can take any of these which you find helpful according to your topic. You can also get some ideas of your own by seeing those suggested keyword terms.
Add Both Long-Tail Keywords and Head Terms:
Head terms are short keywords which only contain one or two words, while long-tail keywords are longer and contain five to six words. You need a combination of both these types because various searchers have a different way of performing a search.
Some people may type “puppies”, while others may type “white fur puppies for girls” for performing a similar type of search. So, you need to keep this thing in mind while shortlisting the LSI keywords for any particular keyword.
Long-term keywords are more important; so ensure that you find more long-tail keywords as compared to head terms.
Do Competitors Analysis:
To be one step ahead of your competitors, you must keep an eye on their every move. So, check out which keywords your competitors are using. Also, search your selected keywords to know how your competitors are ranking for these keywords.
If your competitors are ranking high for some of your selected keywords, then it means these keywords have higher competition and popularity. So, you have to definitely hold on to these keywords and improve your ranking for these.
On the other hand, also keep some keywords which are not popular at all among your competitors. By doing so, you can rank for these neglected keywords easily. You can also take the help of tools like SEMrush to keep a check on the keywords for which your competitors are getting higher ranks.
Shortlist the Final Keywords by Using Google AdWords Keyword Planner:
Now, you have already collected lots of keywords which you can use in your content. But, adding too many keywords in one piece can also hurt your SEO. So, you must follow this last step to cut short the list. In this way, you can only keep quality data.
For this, create an account of Google AdWords and open the Google AdWords Keyword Planner. By using this tool, you can get the estimates of volume and traffic of various keywords.
By finding the volume and traffic estimates of these keywords, you can cut down the keywords that have very low or very high estimates. Very low traffic means people won’t search for that particular keyword.
Very high traffic means you have to fight with big companies to get a good rank for that particular keyword. You can also use Google trends to know which keywords are trending upwards and should need your focus.
Finally, after shortlisting the words in this step, your keyword research will be complete!