“The principle of true art is not to portray, but to evoke” — Jerzy Kosinski
In the era of technology, an illustration is not just considered as a form of true art and an evocative form of communication, it plays a crucial role in informing an entertaining the audience through it widespread use and publication in new media.
Since its inception, illustrations have been evolved from being printed from an engraved wooden piece to a new painting, and today they are made using digital platforms and gadgets. The evolution of the style of illustrations is the representation of the evolution of the world from traditional ways of working to hyper-connectivity of the people.
As said above, Illustrations is a form of art which captures the imagination through a digital master piece made on various gadgets. Not only are these mediums easier to use but provide the artists to be more creative with their work and experiment with new styles and ideas.
Described below are two different aspects of illustrations that enunciate the role of illustrations in changing human habits and its impact on businesses as well.
The changing human behaviours
Visual communication is an effective way to overcome language barriers. This is why it is easily understood by a greater audience. In the world today, a person is likely to look at their phones at least a hundred times a day, and digital art helps in grabbing the attention of the viewers through it. Today the market is more about storytelling rather, and visual representation of words can lead to effective communication rather than written words.
The change in the entertainment industry
Every industry, be it games, cartoons or movies use illustrations and animation to create innovative characters and imagery. All in TV series, or movies from our favourite super heroes to sci-fi personalities, are shapes by illustrations to engage the audience. This is not it; there are many online apps that use famous children’s book illustrations to engage young children and help them learn through digital platforms.
Evolution of traditional learning .
As we step in to the digital world, the hours spent reading have changed to using eBooks downloaded on phones. Visual used in the books makes the learning process faster and simpler. There are many story books that use famous children’s book illustrations to depict the imagery and characters of the books through amazing visuals.
In the digital age, expressing emotions is done through emoticons, smiley faces and visual dialogues. An individual finds it easy to express feeling through illustrative expressions—emojis, gifs, stickers which are ruling the online world today. People find it easier to converse through the illustrations easier than actual words.
The evolution in human habits had had its effect on the business ecosystem as well. Transformation in business operations and communicating has drastically changed with human behaviours.
The marketing and advertising world
Illustrations have become a great tool for digital marketing. With the growth of visual marketing, businesses are using graphic elements to establish a strong brand through thought-provoking imagery, which has the potential to increase the success of the business. Illustrations evoke the emotions of the audience, and their actions result in conversions. Every image plays a crucial role in familiarizing the audience with the products which appeal to the human emotions making the brand memorable. This is what makes illustrations and other artistic forms the most important asset leading to a business’s success.
Effective communication through digital branding
With the evolving technology, the ways in which an entrepreneur used to communicate is changing to digital ways of micro-level personalisation and interactions. Businesses are able to engage and communicate with their target audience through creative illustrations. It establishes a unique brand identity with the help of icons, illustrated imagery and products.
The use of infographics
Infographics is an illustrated form of data which enables the marketers and decision-makers to visualise the analytics so they can understand the complexities and identify new patterns for business success. It uses the combination of charts, graphs and interactive visual patterns to tell a compelling story.
A story can be better understood with visual content. Simple words might make an impact, but the visual representation of the story can elevate the impact of words on the audience. Illustrations being an important part of visual representation can be used to deliver a complex concept to the audience in a simple pictorial form which can instruct and inspire.